The beloved Nashville Predators hockey team is using promotional campaigns, newsletters, and their loyalty program to tap into local pride & passion for the sport to build a relationship with their audience.
Watch this on-demand session to hear how the Nashville Predators continued to creatively engage their audience through the COVID-19 pandemic with virtual events with hockey players and high-impact partnerships with music management companies, resulting in retaining 40-60% newsletter open rates with season ticket holders.