Brilliant Earth has been one of the few DTC brands that has not only met revenue expectations, but has expanded both its physical and digital footprint.
Sales saw double-digit growth in the last quarter, and the brand has opened six new showrooms for a total of 21 across the country. Known primarily as a jeweler for engagement rings, Brilliant Earth has succeeded in converting first-time recipients into long-time shoppers with careful segmenting, retention and follow-up.
Watch this informative on-demand session to learn more about how this digitally native fine jewelry brand collects data and leans into an omni-channel strategy. Hear about Brilliant Earth’s highly successful “Drop-a-hint” digital experiences has helped acquire customers from the very first time a shopper visits the website. They take reengagement to a whole new level.