In today’s increasingly hybrid environment, customers are demanding a better digital experience while companies are struggling to keep up with the pace of innovation and rising costs. Integrating a connected digital experience solution is imperative so that companies are not left behind. As organizations look to overcome roadblocks and expand their digital asset management (DAM) capabilities, they must find ways to make their digital and creative content more accessible and centralized to manage and distribute content more effectively.
This eBook looks at the challenges organizations face in managing their digital and creative content, especially around modernizing their content management infrastructure and processes, and managing assets. It then analyzes the steps that leading businesses are taking to put in place the right foundation to boost accuracy, timeliness, and relevance of assets as they transform into a connected ecosystem, elevate their brand, and become best-in-class in the space.